DEFINE: Search Engine Optimisation (SEO) is the process of improving the volume or quality of visitors to a web site from search engines via organic (unpaid) search results. This is typically achieved by making the website appear earlier in the search results.

We approach Search Engine Optimisation in two ways. First, the Content Management System we use has a "Search Engine Friendly" architecture - this means that our clients' websites are inherently "Search Engine Friendly" even before we begin the optimisation process. Second we use specialised tools and methods to "optimise" our clients' website content and meta data in order to improve their rank in search engines.

Who's it for?

• Search Engine Optimisation can be completed as a stand-alone project for your current website or as part of a wider website development project.

What does Search Engine Optimisation involve?

1. We research and create a list of keywords and phrases that are likely to give the greatest gains in the quality and quantity of traffic to your website.
2. We update your website's content and meta data to use the keywords identified in the first step.
3. We create a benchmark report of your current search engine rankings and monitor improvements over time.