DEFINE: Website Analytics (also known as Website Metrics) is the collection and analysis of data relating to the performance of a website.

It is common practice to measure marketing initiatives to see which are most effective - and it should be no different with your website. With every website we create we include one of the best website analytics packages on the market - Google Analytics. Google Analytics provides comprehensive reports relating to the quantity and quality of your website traffic. With Google Analytics you can measure things such as:

• Bounce Rate - The number of people that land on your website but leave straight away without viewing any other pages.
• Length of Visit - How many minutes visitors are spending on average on your website.
• Most Popular Content - Which pages are receiving the most visitors.
• Visitor Location - What country or city are your visitors from.
• Campaign Results - Track the clicks and actions from your online and offline campaigns.