Every website we create is unique and tailor-made, designed to balance your business objectives with the needs of your customers, whilst driving bottom line results. Our approach is first to understand your business, then recommend a solution that fits you exactly, and contributes towards achieving your goals.

The following is an overview of the website development process:

1. Initial Interview
We meet with you to talk about your business and your website requirements (30-60 mins) - It's free.

2. Proposal & Quote
We put together a written proposal and quote. Then you choose whether you want to proceed any further.

3. Create Website Structure
We conduct further analysis into the products or services you offer an create a logical and user-friendly website structure.

4. Create Website Design
We work our magic and create a website design that will blow your socks off!

5. Website Design Review
We meet with you to review the website design and make changes if required.

6. Website Construction
We put on our hard hats and build the website according to the design and structure and load the website content.

7. Website Review
You review the website on our private demonstration server and we make further changes to content if required.

8. Go Live
We flick the switch and make your website available for the world to see

DEFINE: A Content Management System (also known as a CMS) allows non-technical web users to update content on a website. Editing content is similar to updating a document using a word processor.

Most websites created by etraction use a CMS making ongoing maintenance easier and more cost effective for our customers. The main benefits of using a Content Management System are:

• Content can be updated by non-technical users
• Decentralised maintenance by anyone with access to the Internet
• Grant or restrict access to content to different users
• The design and layout of the website is automatically maintained on all pages
• Navigation menus are consistent throughout and are automatically updated as content is changed

Talk to us about adding a Content Management System to your website today.

DEFINE: Ecommerce is the buying and selling of products or services via electronic systems such as the Internet.

From one-off products, to online vouchers, to complete product catalogues, we can bring together all the necessary ingredients that help make a successful online store, including:

• Online credit card processing or payment via PayPal
• Product / Inventory management
• Back office integration e.g. Download invoices from your website into MYOB or Xero.
• Monitoring of sales performance and sales trends
• Optimisation of your store for search engines
• Online promotion of your products

DEFINE: Internet Marketing is the term given to the marketing of products and services over the Internet.

Internet Marketing includes a number of disciplines:

• Search Engine Marketing (SEM)
  • Search Engine Optimisation
  • Pay per click advertising (PPC) e.g. Google Adwords
• Email Newsletter
• Banner Advertising
• Web 2.0 - Initiatives such as Blogs, Social Networking, Hosted Services.

DEFINE: Search Engine Optimisation (SEO) is the process of improving the volume or quality of visitors to a web site from search engines via organic (unpaid) search results. This is typically achieved by making the website appear earlier in the search results.

We approach Search Engine Optimisation in two ways. First, the Content Management System we use has a "Search Engine Friendly" architecture - this means that our clients' websites are inherently "Search Engine Friendly" even before we begin the optimisation process. Second we use specialised tools and methods to "optimise" our clients' website content and meta data in order to improve their rank in search engines.

Who's it for?

• Search Engine Optimisation can be completed as a stand-alone project for your current website or as part of a wider website development project.

What does Search Engine Optimisation involve?

1. We research and create a list of keywords and phrases that are likely to give the greatest gains in the quality and quantity of traffic to your website.
2. We update your website's content and meta data to use the keywords identified in the first step.
3. We create a benchmark report of your current search engine rankings and monitor improvements over time.

DEFINE: Website Analytics (also known as Website Metrics) is the collection and analysis of data relating to the performance of a website.

It is common practice to measure marketing initiatives to see which are most effective - and it should be no different with your website. With every website we create we include one of the best website analytics packages on the market - Google Analytics. Google Analytics provides comprehensive reports relating to the quantity and quality of your website traffic. With Google Analytics you can measure things such as:

• Bounce Rate - The number of people that land on your website but leave straight away without viewing any other pages.
• Length of Visit - How many minutes visitors are spending on average on your website.
• Most Popular Content - Which pages are receiving the most visitors.
• Visitor Location - What country or city are your visitors from.
• Campaign Results - Track the clicks and actions from your online and offline campaigns.

If you are not sure where to start, perhaps a website audit is the first step to take. In a website audit we review your website considering the following:

1. Is the website design well laid out and easy to navigate?
2. Does the website connect with the target audience(s)?
3. Can visitors easily find the information they are looking for?
4. Does website contribute towards the business objectives?
5. Do the website metrics reveal any useful trends or problems?
6. Has the website been optimised for search engines?
7. Does the website rank well in search engines?
8. Are there any technical issues with the website?